Whether AI or omnichannel: all of these trends are having an impact on the pet industry now and in the future. That is why it is important to engage with them and work on tailor-made solutions to optimise them for the business. Retailers, manufacturers and suppliers of pet products must adapt to the omnipresent change in the post-Covid era and constantly rethink and improve their strategies.
The Fressnapf Group has been doing this for years and is reinventing itself as part of an ongoing transformation process. The company is transforming itself from a product-focussed supplier to a care provider that fulfils all customer requirements throughout the pet life cycle.
At the International Pet Conference on 16/17 October in Brussels, company founder and owner Torsten Toeller will outline his company's path and describe the future plans of the innovative and successful specialist retail group.
